Jon Cofsky is a founding member of Whitepenny, a brand & digital strategy firm in Haddonfield, NJ. The firm provides a full suite of creative services ranging from messaging, to visual identity design, to website design & digital strategy. The firm’s client list includes national companies and organizations like Severino Pasta Co., Freddie Mac, JEVS Human Services, and Resources for Human Development along with global brands including Fuji Bikes, Wintech Racing, and True Search. As Creative Director, Jon helps determine the vision and direction of each client, driving the creation of the communication strategy
Jon is involved with a range of organizations within the business community and is a Phillyman Chairman’s Club member, a member of TAB, and a founding member of the South Jersey Tech Collective.
Jon is active with both local and international non-profits including Hopeworks ‘N Camden and Camden Fireworks (where he holds studio space), and he sits on the boards of Rails to Trails, the Markeim Arts Center, and the Benebikira Sisters Foundation. At [whitepenny], Jon helped co-create the Seasons of Giving campaign, a pro-bono initiative where the company supports one non-profit per season with their branding needs.
Jon blogs about branding and digital strategy on Whitepenny’s blog and tweets professionally @whitepenny.
Jon lives in Haddonfield, NJ with his wife Abbey and their three boys, Will, Sam, and Jake and is a proud alumnus of Boston College.