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Insights & Resources

November 20, 2022

What Inventors Need Once They Have The “Brilliant” Idea

By Bruce Rubin As a Product Development Consultant taking people and their ideas from the beginning through the sales process,
August 9, 2022

Twin Spirits – A country example   

By Chuck Kerrigan As a twin, I should know about twins.  Twin spirits can be looked at as single soul that
July 14, 2022

The 7 Rs of Leadership and Life 

By Angelo J. Valletta An organization is more than a producer of goods or services; it is part of fabric
May 11, 2022

We Are Having the Wrong WFH Conversation

By John Brady Glenbrook North High School might not be a household name outside of the Chicagoland suburbs, but if
April 11, 2022

Marketers own only 50% of their Brand Story. 

By Gerry Lantz Marketers, if they are good, compose a tightly positioned Brand Story around their products and services—and tell
March 11, 2022

Complete Brand Story: A Rock in a Snowball

By Gerry Lantz I know we’re all glad that spring may actually be here and it’s a little odd to

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