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Early Stage Companies - Growth Equity Surety with Upside

Chetan Bagga, Founder and CEO

Advisors at Archetype Solutions Group
Advisory Boards for early stage ($1-$5M revenue) venture funded growth companies

WHEN: January 14, 2022

Archetype was founded in 2013 with the expressed purpose of consulting for and investing in the companies that transform they way people ‘live and learn’ through work. Today, Archetype is a 70+ person team that actively consults for twelve middle-market enterprises at any given time and typically invests in six aspiring middle market companies per year. Archetype’s integrated product development and revenue acceleration consulting model creates extraordinary connectivity to its’ clients’ vendor networks. These vendor networks represent the proprietary investment pipeline for Archetype’s private equity practice.

Archetype has a team of 40 advisors that play a critical role in its’ partnership and delivery model. Built on an ‘advisor-first’ premise, Archetype has built flexibility into advisory role design to that allows advisors to focus their work in the areas that fuel their passion. Those arenas range executive mentoring, systems design, sales acceleration, and others. In addition to focused individual attention, Archetype has built unique advisor experiences over the years, ranging from opportunity-focused round tables to custom networking events. We recognize that our advisors have myriad choices on where to deploy their discretionary time; we focus maximizing the value and enjoyment each advisor gains with us in service of perpetuating an effective and engaged community.

Chetan’s presentation to ELAB will cover:

  • Archetype’s operating model and how advisors play a central role
  • How role design creates mutual value for the individual advisor and Archetype
  • Archetype’s advisor compensation model
  • A systems level view on how advisor roles work in concert

Chetan Bagga founded Archetype Solutions Group with the vision of creating a unique consulting and investment platform focused on the workplace health and performance industry. Chetan started his career has a management consultant to the pharmaceutical and biotech industries, working with large data sets to inform how enterprises drive growth strategies. During the Great Recession, he successfully leveraged a family office commercial real estate portfolio as a diligence engine to source and scale investment opportunities. In 2013, Chetan started Archetype with the goal of improving the way people live and learn through the workplace. Archetype’s unique model was purpose built to outpace markets in impact and resultant value creation.

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  • About ELAB
    • Overview
    • Board of Directors
    • Programs
    • ELAB Speaker Series
  • Advisors
  • Case Studies
  • Insights & Resources
  • Getting Started